About the Blogger R. Craig Lefebvre, PhD has designed, implemented and/or evaluated over 100 social marketing programs including the Pawtucket Heart Health Program, the 5 A Day for Better Health media campaign, the American Stop Smoking Intervention Study, Team Nutrition, the global AIDS Control and Prevention (AIDSCAP) program and the New York State HealthierUS initiative. Craig is the CEO of the Lefebvre Consulting Group, a firm dedicated to improving population health and marketing social change. He is an internationally recognized expert in social marketing and community-based health promotion programs and publishes and lectures widely on these topics.