Professional development
It can be hard to track down educational opportunities in social marketing so we’ve done our best to do this on your behalf. If you know about any good conferences or courses that we don’t have listed please let us know and we’ll add them in.
Social marketing conferences
Social Marketing Downunder Conference 2009 CANCELLED
Making Connections
12-13 March 2009
Due to the economic situation the Social Marketing Downunder Conference for 2009 has been cancelled. We apologise for any inconvenience this may cause. If you require further information please contact info@socialmarketing.co.nz
Social Marketing Downunder Conference 2007
Sustaining Social Marketing
Social Marketing Downunder is the conference for social marketers and people working in related industries in New Zealand, Australia and the Pacific. It was held on 8 & 9 March 2007 and was attended by 230 delegates.
From this page you can download the conference programme, view the abstracts and download most of the conference presentations.
Download programme
Abstracts and presentations for keynote speakers
Abstracts and presentations for session 1
Abstracts and presentations for session 2
Abstracts and presentations for session 3
Abstracts and presentations for session 4
Gateway Hui
Ngā Hapori Hokohoko - Whanaungatanga: Te Ao Māori Me Ngā Iwi Katoa
Māori & Social Marketing – Exploring the Relationship
This Gateway Hui was a prelude to the 2007 Social Marketing Downunder Conference. The Gateway Hui was the first national forum to explore the role and relevance of social marketing to Māori. It was held on 7 March 2007 and was attended by 85 delegates.
Ngā mihi nui ki ngā kaikōrero i tērā wā
Tēnā koutou, tēnā koutou tēnā koutou
You can download the Gateway Hui programme, view the biographies, and download most of the conference presentations below.
Download Gateway Hui programme 41 KB word doc
Biographies of Gateway Hui speakers 9.0 MB word doc
SM Hui Template 174.5 KB pps
Gateway Hui conference presentations
Short courses/seminars workshops
Enabling Change Workshop
This two-day workshop focuses on how to apply social marketing techniques to run better community change campaigns. The workshop is run 2-3 times a year in Sydney by Social Change Media. They will also come to you and run a tailor-made workshop. For more information visit http://media.socialchange.net.au/
Tertiary education
Massey University
Massey University, New Zealand offers a range of papers and qualifications in marketing, including one paper in social marketing. These can be taken extramurally (by correspondence) or on campus. You can either take individual papers that meet specific needs, or complete a qualification. More information
Victoria University
Victoria University, Wellington offers a social marketing course at undergraduate level. The course covers the planning and implementation of programmes designed to bring about social change using concepts and practices from commercial marketing. A full course outline and other details are available on the Victoria University website. Go to http://www.victoria.ac.nz and enter social marketing in the search box. For further information contact the course coordinator Dr Janet Carruthers Janet.Carruthers@vuw.ac.nz
Non Profit and Public Sector Marketing
This new course is being run as part of the Commerce degree at the Australian National University in Canberra. It will be run every year as an elective. It is also being run as a Masters level unit as part of a Masters in Marketing. At this stage it cannot be done by distance learning. For more information contact George Bell - george.bell@anu.edu.au
Public Sector Communication
This course is offered in New Zealand through distance learning by the Open Polytechnic. It is designed for public sector communicators and includes a component on social marketing. More information - http://www.openpolytechnic.ac.nz/programmesandcourses/courses/cm/72261.html
