This Tohu (Maori design) symbolises the purpose of the website –
the sharing of knowledge among social marketers.

The Koru (central element) represents a growing pool of knowledge from which people can learn and flourish. It reaches out, above and below, in a metaphor for growth and positive development.

The Tohu is the work of Jamie Boynton.
Jamie is descended from the Tuhoe iwi (tribe).